The terminology references a convergence of seemingly unrelated entities: a outstanding retail catalog, a preferred type of leisure, and, implicitly, an expert wrestling group. Particularly, this alludes to a interval, notably within the late twentieth century, when the annual Sears catalog, sometimes called the “Want Guide,” featured merchandise associated to the World Wrestling Federation (WWF), now generally known as WWE. This inclusion of wrestling-themed objects inside a basic retail catalog displays the mainstream reputation wrestling achieved.
The presence of wrestling merchandise inside the “Want Guide” underscored the widespread enchantment {of professional} wrestling to a broad demographic. It facilitated entry to associated merchandise for people who won’t sometimes go to specialised sports activities or leisure shops. Moreover, it served as a major advertising and marketing and branding alternative for the wrestling group, rising its visibility and reaching potential followers throughout numerous socio-economic backgrounds. The “Want Guide” offered a trusted and accessible platform, lending credibility to the wrestling model.
