The phrase in query pertains to the scheduled appearances and areas associated to an creator’s promotional marketing campaign for a newly launched e-book. These public occasions present alternatives for readers to satisfy the creator, receive signed copies, and interact in discussions concerning the work. An occasion of such a marketing campaign may contain appearances at bookstores, libraries, and literary festivals throughout a number of cities.
Understanding the specifics of such a schedule is important for people fascinated with attending these promotional engagements. Advantages embrace the prospect to work together immediately with the creator, achieve deeper insights into the e-book’s themes and creation, and join with different readers. Traditionally, these occasions have served as essential elements in constructing author-reader relationships and driving e-book gross sales.